What We Do

AMG Research has decades of experience in reach design, execution, analytics, and insights generation using a variety of qualitative and quantitative research methods.

We help our clients address a wide range of business questions, including:

Market Landscape

Whether it’s looking at existing or new markets, AMG Research utilizes a well-defined, systematic approach to address:

  • Market size
  • Market segmentation
  • Market share
  • Market and technology trends and growth
  • Competitor analysis
  • Potential acquisition candidates

Relying on a combination of primary, secondary, and competitor research, while working closely with clients to confirm and vet market data, ensures we provide accurate and actionable insights.

New Product Development

Research related to product development is as diverse as each of the stages of the product design cycle. Understanding where you are in the product design and management process, and how the product fits your portfolio or competes in the market are all critical to the methodology used to guide product development research.

We bring the Voice of Customers to your product design throughout the entire development process.


Pricing is the most influential lever in determining your company’s profitability. Pricing research is essential to discovering the value your product or portfolio offers to customers and, more importantly, what they are willing to pay for.

Our expertise extends to a variety of pricing methodologies (e.g., Conjoint Analysis, Gabor Granger, Van Westendorp).

Brand Equity

Markets evolve, products are developed, acquisitions occur, and customer perceptions change – and sometimes you lose track of what your customers think about your brand. It’s important to know where you stand before you take steps toward where you’d like to be.

AMG Research looks at Brand Equity to help you understand how your customers and prospects think of you and provides guidance on how to reach your aspirations.

Competitor Analysis

Our clients aren’t the only companies evaluating their markets, developing new products, and trying to improve profitability – competitors are doing the same.

Combining extensive secondary research with primary interviews among competing companies, their customers, and market channel partners allows us to gain insight into these questions and provide direction to the most pressing issues around your competitors.

Customer Satisfaction /Loyalty

Customer satisfaction is an area where our curiosity comes to life. It’s a great opportunity to ask meaningful questions and provide powerful insights to our clients.

We take the time to understand your areas of strength and weakness, what is important to your customers, and how your delivery in these areas differs from competitors – then we design the research tools to provide a side-by-side comparison of your performance against competitors.

This approach provides more than a number – it provides actionable insights to improve performance and create a competitive advantage.