What We Do
AMG Research has decades of experience in reach design, execution, analytics, and insights generation using a variety of qualitative and quantitative research methods.
We help our clients address a wide range of business questions, including:
Whether it’s looking at existing or new markets, AMG Research utilizes a well-defined, systematic approach to address:
- Market size
- Market segmentation
- Market share
- Market and technology trends and growth
- Competitor analysis
- Potential acquisition candidates
Relying on a combination of primary, secondary, and competitor research, while working closely with clients to confirm and vet market data, ensures we provide accurate and actionable insights.
New Product Development
We bring the Voice of Customers to your product design throughout the entire development process.
Pricing is the most influential lever in determining your company’s profitability. Pricing research is essential to discovering the value your product or portfolio offers to customers and, more importantly, what they are willing to pay for.
Our expertise extends to a variety of pricing methodologies (e.g., Conjoint Analysis, Gabor Granger, Van Westendorp).
AMG Research looks at Brand Equity to help you understand how your customers and prospects think of you and provides guidance on how to reach your aspirations.
Combining extensive secondary research with primary interviews among competing companies, their customers, and market channel partners allows us to gain insight into these questions and provide direction to the most pressing issues around your competitors.
Customer Satisfaction /Loyalty
We take the time to understand your areas of strength and weakness, what is important to your customers, and how your delivery in these areas differs from competitors – then we design the research tools to provide a side-by-side comparison of your performance against competitors.
This approach provides more than a number – it provides actionable insights to improve performance and create a competitive advantage.