Case Studies


Medical Imaging Company Uses Conjoint Analysis for New Product Development

Conjoint Analysis Helps Medical Equipment Supplier Assess Gap in Current Product Portfolio

Segmentation Study Identifies Key Customer Segments Based on Medical Supplier's Business Focus and Values

Acquisition Study Provides Medical Manufacturer with Valuable Data on Products and Perceptions

Market Sizing and Competitive Share Study Provides Valuable Market Intelligence to Respiratory Products Supplier

Market Opportunity Assessment Results in New Funding for Pharmacy Technology

Voice of Customer Study Helps Medical Products Manufacturer Assess Market Need for New Product


Competitor Intelligence Helps Materials Handling Equipment Company Compete More Effectively in the Industry

Market Opportunity Assessment Identifies Alternative Strategies and Potential Acquisition Target

Industrial Fuse Manufacturer Uses Voice of Customer to Assess the Need for Monitoring System

Customer Satisfaction Study Helps Automotive Component Supplier Identify Areas to Improve

Competitive Advantage Measurement Helps Metalworking Tools Manufacturer Understand the Competition and Compete more Effectively

Industrial Supplier Revises Product Design and Charges Higher Price Based on Pricing Study Results

New Product Development Study Reveals Diagnostic Tool in Heavy Duty Truck Industry is Highly Valued

Professional/Trade Associations

USIFI Uses Voice of Customer Study to Find Direction During Transition Period