Case Studies
Medical
Medical Imaging Company Uses Conjoint Analysis for New Product Development
Conjoint Analysis Helps Medical Equipment Supplier Assess Gap in Current Product Portfolio
Segmentation Study Identifies Key Customer Segments Based on Medical Supplier's Business Focus and Values
Acquisition Study Provides Medical Manufacturer with Valuable Data on Products and Perceptions
Market Sizing and Competitive Share Study Provides Valuable Market Intelligence to Respiratory Products Supplier
Market Opportunity Assessment Results in New Funding for Pharmacy Technology
Voice of Customer Study Helps Medical Products Manufacturer Assess Market Need for New Product
Industrial/Commercial
Competitor Intelligence Helps Materials Handling Equipment Company Compete More Effectively in the Industry
Market Opportunity Assessment Identifies Alternative Strategies and Potential Acquisition Target
Industrial Fuse Manufacturer Uses Voice of Customer to Assess the Need for Monitoring System
Customer Satisfaction Study Helps Automotive Component Supplier Identify Areas to Improve
Competitive Advantage Measurement Helps Metalworking Tools Manufacturer Understand the Competition and Compete more Effectively
Industrial Supplier Revises Product Design and Charges Higher Price Based on Pricing Study Results
New Product Development Study Reveals Diagnostic Tool in Heavy Duty Truck Industry is Highly Valued
Professional/Trade Associations
USIFI Uses Voice of Customer Study to Find Direction During Transition Period
